OUR HISTORY

1988

Cheerful Trading Co. was established by Dato’ David Cheang and Datin Mabel Yap as a beauty centre, distributing Carole Franck products.

1990

The business expanded quickly, and Cheerful Trading Co. was converted to Cheerful Trading Sdn. Bhd. The company also started its Marketing Department and Sales Department to continue to bring growth to the company.

1992

Cheerful Trading started distributing Isabelle Lancray and Dr. Rimpler products.

1999

Swiss line joined the distribution list of Cheerful, and it quickly became the talk of the town!

2002

The company went through some re-organisation, and Cheerful Marketing Sdn. Bhd. was established.

2005

Cheerful Group expanded its Sales Department and Technical Department.

2006

Cheerful Group went through a rebranding, and is now known as Cheerful Beauteepro

2007

Cheerful organizes Beauty Cruise Retreat in Star Cruise with its members

2008

Cheerful Beauteepro moved to its new 5-storey office (now named Wisma Cheerful) in Jalan Imbi, and celebrates its glorious 20th anniversary in KL Hilton!

2009

A subsidiary company, named Firstwide Concept was set up and started the distribution of Ingrid Millet, a caviar based cosmetics.

2009

Cheerful Beauteepro has been awarded Power Brand Award for Beauty Care category.

2011

Cheerful organizes Beauty Retreat dubbed “Dawn of a New Era” to launch 4 new Swiss line products.

2013

Firstwide Concept rebranded as Luscious Solution and ventured into hair and scalp therapy. Started the distribution of Nubea, and Italian haircare specializes in using essential oils for its scalp therapy.

2014

Luscious Solution started the distribution of comfort zone, a high quality, highly effective Italian skincare with diverse range of products and treatment offerings.

2015

Cheerful ventures into Indonesia as part of its expansion plan.

OUR MISSION

  • To build and inspire positive people for a dynamic team.
  • To expand a strong and well-connected network of Beautiques around the world.
  • To ethically select and cater only the best range of quality beauty product brands.
  • To provide excellent services that will bring smiles by being friendly, reliable and efficient.
  • To motivate and educate Beautique Members on recommending effective beauty products.
  • To enhance the skill and knowledge of Beautique Members for a future of excellent beauty care.

OUR VISION

Cheerful Beauteepro envisions to be a distinguished and trusted leading distributor of beauty brands that excels in its services to inspire smiles around the world. In the progressive 21st century where nanotechnology, genetics, and laser technology are state-of-the-art solutions for beauty care, many aestheticians or beauty professionals need to be distinguished in more unique ways. Cheerful Beauteepro does more than merely distributing the latest and genuine beauty brands, we provide great services to inspire smiles while gaining a leading edge as a distinguished and trusted leading distributor of beauty brands.

OUR CORE VALUES

CARING

To recognise and care for the well being of beauty brand owners, Beautique Members, customers, and the team.

HAPPINESS

To keep beauty brand owners, Beautique Members, customers, and the team happy and satisfied.

EXCELLENCE

To only engage with products and services that conform to high quality standards.

EXPERTISE

To draw on experience and knowledge for conscientious recommendations.

RESPECT

To value the opinions of beauty brand owners, Beautique Members, customers, and the team. 

FRESH

To constantly provide the latest and best range of beauty products and service methods.

UNDERSTANDING

To understand and solve problems faced by beauty brand owners, Beautique Members, customers, and the team.

LEADER

To stay ahead in competition through innovative and creative thinking.

CAREER WITH US

At Cheerful Beauteepro, we are very proud and fortunate to have a great team of people who are passionate about what they do! The team consists of 28 dynamic professionals who are credible, responsible and always ready to help with a smile! Each of them is an expert in their own field, and they each bring something special and unique to the company. If you’re interested in joining our big family, please drop us your resume at [email protected] We are always keen to meet enthusiastic, dedicated, reliable, and extraordinarily service-oriented team players that are ready take on the world of beauty! :)