Cheerful Trading Co. was established by Dato’ David Cheang and Datin Mabel Yap as a beauty centre, distributing Carole Franck products.


The business expanded quickly, and Cheerful Trading Co. was converted to Cheerful Trading Sdn. Bhd. The company also started its Marketing Department and Sales Department to continue to bring growth to the company.


Cheerful Trading started distributing Isabelle Lancray and Dr. Rimpler products.


Swiss line joined the distribution list of Cheerful, and it quickly became the talk of the town!


The company went through some re-organisation, and Cheerful Marketing Sdn. Bhd. was established.


Cheerful Group expanded its Sales Department and Technical Department.


Cheerful Group went through a rebranding, and is now known as Cheerful Beauteepro


Cheerful organizes Beauty Cruise Retreat in Star Cruise with its members


Cheerful Beauteepro moved to its new 5-storey office (now named Wisma Cheerful) in Jalan Imbi, and celebrates its glorious 20th anniversary in KL Hilton!


A subsidiary company, named Firstwide Concept was set up and started the distribution of Ingrid Millet, a caviar based cosmetics.


Cheerful Beauteepro has been awarded Power Brand Award for Beauty Care category.


Cheerful organizes Beauty Retreat dubbed “Dawn of a New Era” to launch 4 new Swiss line products.


Firstwide Concept rebranded as Luscious Solution and ventured into hair and scalp therapy. Started the distribution of Nubea, and Italian haircare specializes in using essential oils for its scalp therapy.


Luscious Solution started the distribution of comfort zone, a high quality, highly effective Italian skincare with diverse range of products and treatment offerings.


Cheerful ventures into Indonesia as part of its expansion plan.


  • To build and inspire positive people for a dynamic team.
  • To expand a strong and well-connected network of Beautiques around the world.
  • To ethically select and cater only the best range of quality beauty product brands.
  • To provide excellent services that will bring smiles by being friendly, reliable and efficient.
  • To motivate and educate Beautique Members on recommending effective beauty products.
  • To enhance the skill and knowledge of Beautique Members for a future of excellent beauty care.


Cheerful Beauteepro envisions to be a distinguished and trusted leading distributor of beauty brands that excels in its services to inspire smiles around the world. In the progressive 21st century where nanotechnology, genetics, and laser technology are state-of-the-art solutions for beauty care, many aestheticians or beauty professionals need to be distinguished in more unique ways. Cheerful Beauteepro does more than merely distributing the latest and genuine beauty brands, we provide great services to inspire smiles while gaining a leading edge as a distinguished and trusted leading distributor of beauty brands.



To recognise and care for the well being of beauty brand owners, Beautique Members, customers, and the team.


To keep beauty brand owners, Beautique Members, customers, and the team happy and satisfied.


To only engage with products and services that conform to high quality standards.


To draw on experience and knowledge for conscientious recommendations.


To value the opinions of beauty brand owners, Beautique Members, customers, and the team. 


To constantly provide the latest and best range of beauty products and service methods.


To understand and solve problems faced by beauty brand owners, Beautique Members, customers, and the team.


To stay ahead in competition through innovative and creative thinking.


At Cheerful Beauteepro, we are very proud and fortunate to have a great team of people who are passionate about what they do! The team consists of 28 dynamic professionals who are credible, responsible and always ready to help with a smile! Each of them is an expert in their own field, and they each bring something special and unique to the company. If you’re interested in joining our big family, please drop us your resume at [email protected] We are always keen to meet enthusiastic, dedicated, reliable, and extraordinarily service-oriented team players that are ready take on the world of beauty! :)